Ole Smoky Distillery
The first federally licensed moonshine distillery to open up in Gatlinburg, TN.
SCROLL TO SEE WORK
THE SCOPE:
- Create monthly batches of paid media content that have strategic elements
to cause audience engagement on Meta
and Tiktok.
- Support the media team with one-off asks like web banners and paid ad videos.
MY ROLE:
SR. DESIGNER
ILLUSTRATOR
MOTION DESIGNER
COMPANY:
THE SASHA GROUP
One static post on Meta turned into a website landing page and then a physical billboard.
Ole Smoky Distillery recently partnered with the University of Tennessee Sports teams. They requested our team to re-create their sales poster design and I saw an opportunity to push the visual further with simple adjustments.
The original design had this moonshine bottle on top of the image with text on the side. I made the bottle interact with the image by creating ground shadows. The added highlights and shadows on the bottle helped to make this feel real.
OSD’s marketing team requested working files for their website and then we created a billboard to match. But, the image was too small for printing so I vector-illustrated the football field and used the same shadows to match the original post.
James Ownby Reserve
Joe Baker created this refined whiskey in honor of his (5x) great-grandfather, James Ownby, one of the original settlers in Tennessee.
SCROLL TO SEE WORK
THE SCOPE:
- Create monthly social media ads for Meta with beautiful photo edits and recipe cards.
MY ROLE:
DESIGNER
MOTION DESIGNER
COMPANY:
THE SASHA GROUP
